The essence of Verbal Judo is to influence others to come around to your way of thinking and is best defined as a gentle yet powerful way of persuasion that helps us to avoid, resolve and manage resistance by using presence and words, whether to resolve conflict or to close a deal with a customer.

Verbal Judo teaches us how to listen and speak more effectively, by engaging people through empathy (the most powerful word in the English language) and to use proven strategies that allow us to successfully communicate our point of view and take the upper hand in most contacts, regardless of the kind of day people are having.

What differentiates Verbal Judo from other communication systems is that it offers practical solutions that work when people are under pressure. It provides techniques and conditioned responses that have been extensively tested in the field. The Verbal Judo philosophy is that when you react, the event controls you, whilst when you respond, you’re in control.

When personnel are tactically trained, the environment in which they work improves and the threat of conflict, violence and litigation is greatly reduced. When you make Verbal Judo an essential part of your business, it will not only allow you to have more productive days but will keep your business moving in the right direction – forward. With customers,  employees, peers or family members, Verbal Judo will give you the edge in any encounter, increasing the value of your business and the quality of your life.

Participants in the Verbal Judo program will learn a new gentle approach to being in control of situations without creating stress, without frustration, and without continued conflict, whilst at all times treating everybody with dignity and respect, making sure that everybody wins!